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Social Media Specialist

About AddedEducation

AddedEducation, a division of The Added Company, provides an array of services for students and athletes in Asia, in their pursuit of tertiary education opportunities. We are dedicated to up-skilling gifted students and student-athletes in Asia, providing them with resources and opportunity for leveraging their talent to access top-notch tertiary education globally.

Founded by a twin-brother-and-sister-duo, who received their undergraduate degrees from Stanford and UC Berkeley respectively, AddedEducation, (a division of The Added Company Pte Ltd) has become one of Asia’s leading Higher Education counseling firms. Based in Singapore with operations across South-East Asia, India and China, we are a team of young like-minded people united by a single mission: to support and promote academic and sporting excellence among the Asian youth. Profitable since its first year of operations, The Added Company is constantly seeking to hire high-quality individuals to bring new thought and leadership. Under the AddedEducation brand, we focus on Higher-Education counseling for Universities located in the US, UK, Canada, Europe, Australia and New Zealand. We also support boarding school preparatory services and pre-high school development services.

Another division of The Added Company is DreamBig Events. DreamBig Events is an experiential platform that provides immersive experiences for high school students. We conduct elite summer tours, summer camps, university showcase events to help high school students have the required critical exposure that is needed, along their university admissions journey.

AddedEducation is looking for a Social Media Specialist who will collaboratively work with the client acquisition and client delivery teams. This individual is the bridge between the marketing team and client acquisition, client delivery teams to ensure that campaigns are generating “relevant” and “qualified” leads based on the company’s business plans

Main Duties And Responsibilities:

Social Media Strategy & Planning

Social Media Content Creation

  • Create content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
  • Creates dynamic written & graphic content
  • Manages company social media channels, including Facebook, LinkedIn, Instagram, and other relevant platforms
  • Proposes new ideas and concepts for social media content
  • Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits
  • Use social media marketing tools such as Buffer, Hootsuite etc
  • Collaborate with Marketing, Sales and Product Development teams
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Optimizes content following search engine optimization (SEO)
  • Write long- and short-form social media messages that attract new users and engage current users

Social Media Management and Analytics

  • Define most important social media KPIs
  • Measure the success of every social media campaign
  • Monitor SEO and user engagement and suggest content optimization
  • Track and analyze website traffic flow and provide regular internal reports

Support for Marketing Campaigns

  • Works as part of a team to develop engaging social media campaigns
  • Works with the marketing team to coordinate ad campaigns with social media strategy
  • Employing the appropriate software and technology to create more effective work processes.

Apply For This Position

REQUIRED SKILLS AND EDUCATIONAL QUALIFICATIONS

  • A minimum of three years of work experience in Social Media Management
  • A good Bachelor’s Degree from a reputed university
  • Creative thinker, excellent communicator, ability to work with different kinds of people, collaborative approach.
  • Self-motivated, customer-focused
  • Proficient in marketing research and statistical analysis
  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate
  • Proficient with Social Media Platforms

What you will get from us, in return is:

  • A highly collaborative environment that pushes you to think beyond your boundaries.
  • A diverse workload, keeping you continually stimulated.
  • An open forum for expression of ideas.
  • Diverse opportunities to grow wings for your entrepreneurial ideas.

#DreamBig